The campaign draws on Ganguly's defining identity, the captain who played without fear, backed his team, and built a generation of winners. For InsuranceDekho, that spirit maps directly onto theinsurance advisor, a micro-entrepreneur navigating risk, building client trust, and securing the financial futures of families across India. 'Khul Kar Khelo' is a call to those advisors; to take the next step, back yourself, and build with the right platformbehind you.
Commenting on the campaign, Ankit Agrawal, Founder and CEO, InsuranceDekho said, "InsuranceDekho is built on the belief that India's insurance advisors are the backbone of financial protection for crores of families, especially in Bharat. Sourav Ganguly embodies the fearless, ambitiousspirit that we see in our advisors every day. With 'Khul Kar Khelo', we're telling every advisor across the country: the platform is ready, the opportunity is real, now play your biggest game."
Talking about the film, Saurav Ganguly, said, "InsuranceDekho's mission to put a real financial safety net in the hands of every Indian family deeply resonates with me. I'm proud to stand with the advisors who are making that happen every day.I've always believed that fearlessness is what separates those who play it safe from those who build something lasting.”
The partnership will be brought to life through a new TVC campaign rolling out across digital and broadcast platforms. The creative will spotlight the growth opportunities available to insuranceadvisors on InsuranceDekho, from AI-backed tools and instant commission payouts to an advisor network spanning 98% of Indian PIN codes.
InsuranceDekho's partner programme offers insurance advisors a platform to grow their business with access to over 750 insurance plans across 50+ insurers, AI-powered tools, and end-to-end supportdesigned to help them scale faster.
The campaign follows a landmark year for InsuranceDekho, which closed FY'26 as a profitable B2B2C insurtech business. Following completion of its merger with RenewBuy, the combined entity will becomeone of the largest B2B2C insurtech platforms in the country, with a gross written premium of INR 67 Bn in FY'26, a 6x increase from FY'21.
About InsuranceDekho -
InsuranceDekho is one of India's fastest-growing insurtech platforms. The company operates an AI-native phygital model that combines advisor led distribution with intelligent digital infrastructure,enabling personalised onboarding, efficient servicing, and dependable support at scale. The platform (taken on a combined basis) supports 497K advisor* partners spanning 98% of Indian pin codes, and has served over
23.3 Mn customers to date. Its portfolio spans motor, health, life, travel, and corporate insurance, offering 750+ plans from 50+ insurers. Backed by Goldman Sachs, MUFG, BNP Paribas, TVS CapitalFunds and LeapFrog Investments, InsuranceDekho is aligned with the Government of India's and IRDAI's vision of "Insurance for All by 2047."
